Posted on 8 April 2008 by David Jacques
People have limited working visual memory and filter out a lot of things in their every day lives. So how can advertisers have our interest in a world overloaded with messages competing for our attention?
Tagged: Market Research, Psychology, Research, Selective Attention, Selective Attention Test | 1 Comment »
Posted on 13 December 2007 by David Jacques
Recently we heard designers talk about new research methods that gather more insights for design than traditional marketing research. This article discusses whether methods used in design research really are new.
Tagged: Design, Design Research, Market Research, Research | Leave a Comment »
Posted on 23 November 2006 by David Jacques
This article discusses how socio-cultural differences in China affect research in comparison to research conducted in western cultures, and how research methods should be adapted.
Tagged: China, Cross-cultural, Cultural differences, Research | Leave a Comment »
Posted on 30 September 2005 by David Jacques
This journal emphasizes the importance of emotion in consumers’ purchasing behavior and highlights marketing research techniques that can help better understand these aspects.
Tagged: Market Research, Projective Techniques, Psychology, Qualitative Research, Research | Leave a Comment »
Posted on 4 March 2004 by David Jacques
In-house Research Gains in Popularity Because of the proliferation of popularizing publications on the topic (especially recently with usability techniques), […]
Tagged: Focus Groups, Research | Leave a Comment »