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The leading customer research and usability consultancy in Asia, providing customer experience research and optimization services.

With unique China Markets research expertise, we also help companies uncover Chinese consumer insights and capture the growing markets' opportunities.
Customer Experience
Design Research
We understand the emotional fabric of customer experiences and help companies build memorable ones.
Find out more... 		From initial research to product concept, we uncover user needs and translate them into solutions.
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08 April 2008 - Do the Test: Selective Attention and Advertising
22 March 2008 - Personalization of the Mobile User Experience
13 December 2007 - Are Designers Reinventing Research?
06 September 2007 - Web Information Architecture and the Myth of the Few Clicks
14 June 2007 - Mobile User Research: Recent Findings and Ideas
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