Customer input has helped improve or create new innovative designs of everything from ATMs, mobile phones and home entertainment systems to packaging of fast-moving consumer goods.

Uncovering User Needs

We are specialized in researching users to uncover unmet and often unknown user needs and translating them into tangible innovative product concepts.

Understanding User Emotions

People bond with product in complex ways and needs come at many different levels.

While one type of user may be satisfied with functionality alone, another may be emotionally attached to a product he or she does not use, but which ownership provides a high level of satisfaction because of how it fits within his or her personal value system.

At Customer input, we research and understand the wide range of emotions involved in product usage and ownership and help create designs that can fulfill needs at different levels:

• Aesthetics
• Features and Functionality
• Human factors and ergonomics
• Personal aspirations and value systems
• Socio-cultural values

Cross-cultural Research

Specialized in Asian markets, we also help companies adapt their products, or create new ones, for specific markets by understanding cultural differences that affect user behavior and preferences.

Research Training and Process Engineering

We can help your company with various tailored seminars and workshops, or by helping establish your own research practice and unit. Learn more about training and research department setup.