Web Information Architecture and the Myth of the Few Clicks

The few clicks principle is one of the most misunderstood and oversimplified concepts in Web usability today. Good information design is not about how many clicks it takes to reach the information desired or to complete a specified task as much as how intuitive it is to do so.

The Empathic Search Engine

Over the years observing customer behavior offline and online, we’ve noticed many similarities in the way stores and Web sites […]