Customer Experience Lifecycle

Using Story to Weave Emotionally Engaging Customer Experiences

Using Story to Weave Emotionally Engaging Customer Experiences

Using the power of storytelling, organizations can create not only more seamless cross-departmental interactions, but create more emotionally engaging customer experiences.

How Business Partners Affect the Customer Experience With Your Brand

Companies are accountable for the interaction between their customers and their business partners; it is an integrant part of the customer experience and a direct reflection of the brand.

Extending the Customer Experience Lifecycle

The customer experience lifecycle starts far before and continues long after the relation covered in the classic customer lifecycle model.

The Holiday Travel Experience

The Holiday Travel Experience

This article takes the holiday travel industry as an example to illustrate the breadth of the customer experience lifecycle.