http://www.customerinput.com Customer experience in Asia /images/customerinput.icohttp://www.customerinput.comen-us http://www.customerinput.com/journal/customer_experience_management_is_not_software.asp Most people and many businesses still do not fully grasp the breadth of Customer Experience. And the increasing number of companies offering software that claims to manage the customer experience makes grasping the holistic nature of Customer Experience yet more difficult. Mon, 24 May 2010 00:33:00 +0800 http://www.customerinput.com http://www.customerinput.com/journal/extending_the_customer_experience_lifecycle.asp The customer experience lifecycle starts far before and continues long after the relation covered in the classic customer lifecycle model. Wed, 26 Aug 2009 00:53:00 +0800 http://www.customerinput.com http://www.customerinput.com/journal/the_holiday_travel_experience.asp This article takes the holiday travel industry as an example to illustrate the breadth of the customer experience lifecycle. Wed, 26 Aug 2009 00:34:00 +0800 http://www.customerinput.com http://www.customerinput.com/journal/service_innovation_case_study_online_savings_account.asp Service innovation case study of the design of an online savings account shows that creating an optimal customer experience, even for an online product, requires looking at more than a single customer touch-point but at the overall product and service design and delivery. Tue, 17 Feb 2009 01:55:00 +0800 http://www.customerinput.com http://www.customerinput.com/journal/do_the_test_selective_attention_and_advertising.asp People have limited working visual memory and filter out a lot of things in their every day lives. So how can advertisers have our interest in a world overloaded with messages competing for our attention? Tue, 8 Apr 2008 00:06:00 +0800 http://www.customerinput.com http://www.customerinput.com/journal/personalization_of_the_mobile_user_experience.asp The needs for personalization presents great innovation opportunity in the mobile arena. But before companies start developing yet more mobile products and services for everyone and their mother, they should get a good understanding of who they are targeting, and what these customers want. Sat, 22 Mar 2008 04:50:00 +0800 http://www.customerinput.com http://www.customerinput.com/journal/are_designers_reinventing_research.asp Recently we heard designers talk about new research methods that gather more insights for design than traditional marketing research. This article discusses whether methods used in design research really are new. Thu, 13 Dec 2007 04:02:00 +0800 http://www.customerinput.com http://www.customerinput.com/journal/web_information_architecture_and_the_myth_of_the_few_clicks.asp The few clicks principle is one of the most misunderstood and oversimplified concepts in Web usability today. Good information design is not about how many clicks it takes to reach the information desired or to complete a specified task as much as how intuitive it is to do so. Thu, 6 Sep 2007 01:34:00 +0800 http://www.customerinput.com http://www.customerinput.com/journal/mobile_user_research_recent_findings_and_ideas.asp Recent mobile innovation ideas translated from user research findings: a new user-centered bluetooth, blogging and bluetooth-blogging. Thu, 14 Jun 2007 04:22:00 +0800 http://www.customerinput.com http://www.customerinput.com/journal/the_new_ted_and_chapter_marking.asp TED, known for its annual invitation-only summit of the world's brightest minds, has just revamped its Web site. The free site, which already featured great talks by some of the world's leading thinkers, has just gotten better. One of the best improvements is video chapter marking. Tue, 17 Apr 2007 11:20:00 +0800 http://www.customerinput.com